House of EDSA - Elevating Modern Femininity Through Luxurious Jewellery

House of EDSA is a premium jewellery store dedicated to elevating the essence of modern femininity through meticulously handcrafted, luxurious jewellery pieces. As a new venture in the competitive world of online retail, House of EDSA sought to establish a strong brand identity and create an immersive online shopping experience that would captivate customers and set them apart from the competition. In addition to developing the e-commerce platform, House of EDSA entrusted our Shopify agency with the task of crafting their brand identity to reflect their vision of modern luxury and sophistication.


1. Establishing a Strong Brand Identity: With no existing presence, House of EDSA needed to create a brand identity from scratch that would resonate with their target audience and differentiate them in the crowded jewellery market.

2. Creating an Immersive Online Shopping Experience: As an exclusively online retailer, House of EDSA wanted to create a seamless and engaging shopping experience that would showcase their exquisite jewellery collection and inspire confidence in their customers’ purchasing decisions.

3. Ensuring Scalability and Flexibility: With ambitions for future growth and expansion, House of EDSA needed a scalable Ecommerce platform that could accommodate their evolving needs and adapt to changing market trends.


Cart Potato- The trusted Shopify/ Shopify Plus dedicated agency embarked on a comprehensive strategy to bring House of EDSA’s vision to life and position them as a premier destination for luxury jewellery online. The key components of the solution included:

1. Branding:
– Conducted in-depth market research to understand the preferences and expectations of House of EDSA’s target audience.
– Developed a brand identity that reflected the brand’s values of modern femininity, sophistication, and luxury.
– Created a distinctive logo, colour palette, and visual assets that conveyed elegance and exclusivity.
– Designed branded packaging materials to enhance the overall unboxing experience and reinforce the brand’s premium image.

2. E-commerce Development:
– Customized a Shopify Ecommerce platform to showcase House of EDSA’s jewellery collection in a visually stunning and user-friendly manner.
– Implemented responsive design principles to ensure seamless functionality across all devices, including desktops, tablets, and smartphones.
– Integrated secure payment gateways to provide customers with a safe and convenient shopping experience.
– Implemented advanced features such as product recommendations, wishlists, and user reviews to enhance engagement and drive conversions.

3. Marketing and Promotion:
– Developed a comprehensive digital marketing strategy to increase brand awareness and drive traffic to the House of EDSA website.
– Leveraged social media platforms such as Instagram and Pinterest to showcase the brand’s jewellery collection and engage with customers.
– Collaborated with influencers and fashion bloggers to create buzz around House of EDSA’s launch and attract a targeted audience of fashion-forward consumers.
– Implemented email marketing campaigns to nurture leads and encourage repeat purchases from existing customers.


Successful Launch: House of EDSA’s website launched to much anticipation and excitement, garnering positive feedback from customers and industry insiders alike.

Increased Brand Recognition: Our branding efforts helped establish House of EDSA as a reputable and recognizable brand in the competitive jewellery market, earning them a loyal following of fashion-conscious consumers.

Enhanced User Experience: The House of EDSA website offers a seamless and immersive shopping experience, allowing customers to explore the brand’s exquisite jewellery collection with ease and confidence.

Growing Sales and Revenue: With our strategic marketing initiatives driving traffic and conversions, House of EDSA has experienced steady growth in sales and revenue since its launch, positioning them for future success and expansion.


In partnership with our Shopify agency, House of EDSA has successfully transformed from a fresh startup to a thriving online destination for modern, luxurious jewellery. By focusing on brand identity, e-commerce development, and strategic marketing, we have helped House of EDSA establish a strong foothold in the competitive jewellery market and set the stage for continued growth and success in the years to come.